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Θέμα: Mother Dairy brand forays into organic food business
Leading milk supplier Mother Dairy has entered into ₹4,000 crore organic food business as part of its strategy to diversify product portfolio.

The company is targeting a revenue of Rs50 crore next fiscal and Rs100 crore in 2020-21, Mother Dairy Fruits and Vegetables Director Saugata Mitra said.

To start with, Mother Dairy has launched its organic range of fresh fruits and vegetables and other kitchen ingredients under its horticulture brand Safal.

The new range of products – labelled as ‘Safal Organic’ – is available in select 100 Safal booths across Delhi-NCR.

“With this foray, the company aims to make Safal Organic a brand worth Rs100 crores by 2021. Safal is looking forward to generate a revenue of around Rs50 crores by fiscal 2019 – 2020,” Mitra said.

Safal Organic will offer fresh organic fruit and vegetables sourced from about 500 farmers with certified organic farms across the states of Maharashtra, Himachal Pradesh, Sikkim, Madhya Pradesh and Uttarakhand.

A wide range of organic kitchen ingredients namely pulses, rice, spices, millets, dry fruits, wheat flour, besan, sugar, salt and flattened rice flakes (poha), have been introduced.

Going forward, the company plans to further expand Safal Organic range by adding seasonal fruits and vegetables along with honey, rock salt and more varieties of whole spices and pulses


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